Multicultural Speakers Showcase at www.multicultural.com/products/speakers.html <http://arc.capturagroup.com/ct/4193586:1879673270:m:1:184218747:1C4F273FAB0AFA48076A9CEB5895054B> .
If you are seeking a speaker or are interested in being featured in our Speakers Showcase, please fill out the form at the end of this email and send to Lisa Skriloff at Lisa@multicultural.com <mailto:Lisa@multicultural.com> or call 212-242-3351.
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Rudy Duthil <http://arc.capturagroup.com/ct/4193587:1879673270:m:1:184218747:1C4F273FAB0AFA48076A9CEB5895054B> , Director of Zoom Forward Zoom Media & Marketing Rudy Duthil is the Director of Zoom Forward, the first ever multicultural group at Zoom Media & Marketing which he founded in 2008. His group is tasked with leading, developing, and executing all multicultural initiatives for Zoom's vast list of clients.
Rudy has grown Zoom's Graffiti Network into a major outdoor advertising industry phenomenon-the mixture of the authenticity and heritage of graffiti with cutting edge media opportunities has placed Zoom at the forefront of innovative media. In 2007 he was nominated and honored with the AdColor Organization's first ever "Rising Star Award" for his achievements in the field of experiential marketing. Rudy has also become widely respected as an industry expert on alternative OOH media executions, as well as Hispanic initiatives, over the past year and has had his articles on Hispanic advertising published in Ad Age as a contributor to The Big Tent Blog.
Speech topics include:
- Reaching the Multicultural Consumer in a Targeted Environment
- Digital Solutions for Multicultural Clients & Agencies
- Beyond the Color Line: Adding Color to Your Hispanic Advertising Campaigns
- How to Break Into the Advertising Industry As A Young Person of Color
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Liliana Gil <http://arc.capturagroup.com/ct/4193588:1879673270:m:1:184218747:1C4F273FAB0AFA48076A9CEB5895054B> , Multicultural Marketing Executive & Diversity Strategist A consummate thought leader and rising star, Liliana Gil has been recognized for her passion and leadership in support of diversity, women in business and her deep understanding of the dynamic and fast growing Multicultural and Hispanic markets in the U.S. Gil's solid career with Johnson & Johnson as the Director of Worldwide Marketing Services and Multicultural Marketing Champion, has provided her with a platform to influence the marketplace in the creation of innovative strategic relationships with agencies, the community and corporations alike. One of Gil's most significant accomplishments was the invention and leadership of "Proyecto MAS," which focused on increasing visibility of the growing Multicultural U.S. segment for the Johnson & Johnson Family of Companies. Brands that Gil has directly influenced include: Topamax, Levaquin, Tylenol, Lactaid, Splenda, Aveeno, Johnson's Baby, among others. Despite her professional success, it is Gil's contributions to the community and the industry that provide her the greatest satisfaction. Her legacy lies in founding and supporting groups such as MAHO Designs (Makers of Hope: http://www.mahodesigns.com/ <http://arc.capturagroup.com/ct/4193609:1879673270:m:1:184218747:1C4F273FAB0AFA48076A9CEB5895054B> ), a foundation which helps artisans in vulnerable areas of Colombia; and HOLA, the Hispanic Organization for Leadership & Achievement, a mentoring and social responsibility arm of J&J. Originally from Colombia, and perfectly bilingual, Lili holds an MBA from the University of Colorado.
Speech topics include:
- Meeting the Unmet Needs of the Hispanic Patient
- Habla Espanol? The Language Dilemma when Marketing to Latinos
- Gaining Support from the Top: A Practical Guide to accelerate your multicultural programs
- Influencing from Within: Creating and Expanding the Influence of your Affinity Groups
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Howard Ross <http://arc.capturagroup.com/ct/4193589:1879673270:m:1:184218747:1C4F273FAB0AFA48076A9CEB5895054B> , Founder & Chief Learning Officer Cook Ross, Inc.
Mr. Ross is an acclaimed builder of innovations in the field of diversity and inclusion and an admired advocate for high-performing organizational cultures that advance people, performance, and profits. Through the power of his ideas and convictions, Howard has emerged as one of the most influential voices on diversity. He has fostered wide-reaching breakthroughs in mutual understanding between different races, religions, and lifestyles. Mr. Ross has served more than 40 years as an influential business consultant to hundreds of organizations across the globe, specializing in leadership, diversity, and organizational transformation. He is the respected architect of award-winning diversity training programs including ReInventing Diversity, the Diversity Toolkit, CultureVision, and Inner Journey Seminars DC.
Recent presentation topics include:
- Re-Inventing Diversity for the 21st Century
- Exploring Unconscious Bias
- Cultural Competency in Healthcare
- Enhancing Cross-Cultural Communication in a Diverse World
- Managing a "Diversity Crisis"
- Core Competencies of a Diversity Literate Organization
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Larry Woodard <http://arc.capturagroup.com/ct/4193590:1879673270:m:1:184218747:1C4F273FAB0AFA48076A9CEB5895054B> , President and Chief Strategy Officer Vigilante Advertising Larry Woodard is a highly regarded advertising industry executive with over 25 years of agency experience. He has consistently led his agency down the path of innovation on behalf of their clients. Larry has created advertising for a long list of clients including General Motors, Motorola, Heineken, Sprint, Western Union, Glaxo, Smithkline, Kodak, Mars and others. For the past 10 years, Larry has been President and CEO of Vigilante Advertising, part of the Publicis network of companies. Under his leadership Vigilante has distinguished itself as a two-time winner of the O'Toole Award for Advertising Agency of the Year, a Gold Effie and the industry's most prestigious award, The Cannes Gold Lion for the Oprah Car Giveaway. Larry is a linguist, a cultural anthropologist and an organic idea generator. He is able to draw from a vast pool of experiences in a highly informative and equally entertaining manner. He is frequently published in Industry Trade Publications like BRANDWEEK. He is the co-author of: Inside The Mind: Advertising as a Branding Tool. He is a widely requested speaker and panelist.
Recent Speaking Topics:
- Bald Man in a Hailstorm: How to Survive the Current Economic Crisis
- My Oprah Experience: 10 Big Ideas For Your Brand
- Multicultural Marketing - Told as Jazz
- BadvertisingTM- What's Wrong With Advertising
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Neeta Bhasin <http://arc.capturagroup.com/ct/4193591:1879673270:m:1:184218747:1C4F273FAB0AFA48076A9CEB5895054B> , President & CEO ASB Communications Neeta Bhasin is the President/CEO of ASB Communications, a full service multicultural communications agency dedicated to the ethnic markets, especially the South Asian (India, Pakistan, Bangladesh, Sri Lanka, and Nepal) and Middle Eastern markets, in North America. Neeta not only knows the areas of community concentration but also has a personal relationship with their leaders and the media. She believes that client needs are as diversified as they are specific and something that works for one product may not necessarily work for another. Aside from possessing psychographic insight, she also possesses insight on the psychology of this vibrant, affluent, evolved and phenomenally growing ethnic group in the USA.
Key Speech Titles:
- "Gain insight into the South Asian population and evaluate the market potential of this ever growing ethnic group and how it differs from the overall Asian population."
- "Why is This Small Approximately 4.5 Million-Strong Community so Important to Your Bottom-Line?"
- "Understand the uniqueness of ethnic idioms for this market."
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Ron Campbell <http://arc.capturagroup.com/ct/4193592:1879673270:m:1:184218747:1C4F273FAB0AFA48076A9CEB5895054B> , President and Chief Strategist Campbell-Communications Ron Campbell is the president and chief strategist for Campbell-Communications. Campbell-Communications is an expert research and consulting company, as well as, a leader in strategy development for multicultural markets. As the founder of a professional, research, and consulting group, Ron has provided leadership to agencies and corporations eager to create targeted marketing plans for multi-cultural segments. Ron has provided research and guidance to clients that include MDavis & Co Research, The US Census, Fannie Mae, GSD&M, Spike/DDB, and Royal Caribbean Cruise Lines. While at "blue chip" advertising agencies Ron honed his skills developing strategies for Fortune 500 companies such as Proctor & Gamble, Richardson Vick, and Sears.
Ron is an energetic and engaging presenter who speaks on various topics including:
- The Bi-Polar African American Market: Baby Boomers and Youth
- The African American Baby Boomers; A New Growth Opportunity Market
- Why Bother? African Americans Get My Baseline Message, Don't They?
- Black Health Care Management and Communications
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Dr. Andrew Erlich <http://arc.capturagroup.com/ct/4193593:1879673270:m:1:184218747:1C4F273FAB0AFA48076A9CEB5895054B> , President Erlich Transcultural Consultants Dr. Andrew Erlich works with companies that want to get a competitive edge by reaching out to new markets and by attracting and retaining the best employees. Andy has been a Cross-Cultural psychologist, speaker, trainer, consultant, researcher and president of his firm, Erlich Transcultural Consultants, since 1979. He is an active member of the National Speakers Association, The Speakers Academy and the Arizona Speakers Association.
Andy's programs include:
- Reaching Out Across Cultures - Successfully (What every salesman needs to know)
- The Culturally Competent Manage
- You Think Basketball Players Are Tall? Freeing the Giant.
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Saul Gitlin <http://arc.capturagroup.com/ct/4193594:1879673270:m:1:184218747:1C4F273FAB0AFA48076A9CEB5895054B> , Executive Vice President of Strategic Services Kang & Lee Advertising As a nationally recognized strategist in the field of multicultural marketing, Saul is heavily published and has been quoted in a wide range of media including NPR, USA Today, The New York Times, The International Herald Tribune, Advertising Age, Brandweek, and many industry-specific publications. He also regularly addresses national conferences sponsored by IIR, SRI, and industry trade groups. Prior to joining Kang & Lee, Saul worked for 10 years in senior marketing and consulting positions for multinational corporations in the People's Republic of China, Israel, and the United States.
Saul's speech topics include, among others:
- Asian American Market 101 - A complete overview of the Asian American consumer landscape
- Advertising to Asian Americans: Beyond Translation
- Direct Marketing to Asian Americans
- Marketing Financial Services to Asian Americans
- The Automotive Opportunity in the Asian American Market
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Tari Hartman Squire <http://arc.capturagroup.com/ct/4193595:1879673270:m:1:184218747:1C4F273FAB0AFA48076A9CEB5895054B> , Founder and CEO EIN SOF Communications Tari Hartman Squire established EIN SOF in 1987 as the first strategic marketing/PR firm specializing in disability, diversity and public policy. Current/recent clients include Cingular Wireless; AOL; UCLA Anderson School of Management's Leadership Institute for Managers with Disabilities; Microsoft; Bank of America; Walgreens; Mitsubishi Electric America Foundation; Disability Funders Network; Universal Studios (Ray DVD with DVS® for blind audiences); Nickelodeon; Smithsonian Institution; and Mattel/Toys "R" Us launch of Becky® (Barbie's wheelchair-using friend). Her 1990 award-winning My Left Foot promotional tie-in with the Americans with Disabilities Act launched disability niche marketing.
Presentations and corporate training topics include:
- Disability as Diversity....Connecting the Dots
- Weaving an Accessible Welcome Mat for Customer and Employees with Disabilities.
- Tapping Into the Disability Workforce Pipeline
- Disability Guerilla Marketing 101: Tapping the $220 billion in Buying Power
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Julia Huang <http://arc.capturagroup.com/ct/4193596:1879673270:m:1:184218747:1C4F273FAB0AFA48076A9CEB5895054B> , CEO interTrend Julia Huang is the CEO of interTrend, one of the most innovative and fastest-growing advertising and marketing agencies focusing on the diverse and expanding Asian communities in the USA. She has led the organization's growth to build successful partnerships with clients such as Toyota, State Farm Insurance, JCPenney, Northwest Airlines, Charles Schwab, Verizon, Southern California Gas Company, and Western Union.
Speaking topics include:
- The untapped market opportunity of Asian Americans
- The Asian American consumer: demographics and psychographics
- Successful case studies leveraging integrated marketing strategies toward Asian Americans (i.e., Toyota, Western Union, State Farm Insurance, and JCPenney)
- Specific Asian segment overviews: Korean, Chinese, Asian Indian, Vietnamese, Filipino (history, demographics, cultural characteristics, media landscape, media consumption)
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Carl J. Kravetz <http://arc.capturagroup.com/ct/4193597:1879673270:m:1:184218747:1C4F273FAB0AFA48076A9CEB5895054B> , Chairman/Chief Strategic Officer cruz/kravetz:IDEAS U.S. born and Mexico bred, Carl J. Kravetz is a twenty two year veterano of the U.S. Hispanic marketing industry. He heads Los Angeles based Hispanic advertising agency cruz/kravetz:IDEAS, which he founded in 1991. Under Carl's leadership, cruz/kravetz:IDEAS has worked with such world-class companies as Coca Cola, Lincoln Mercury, Kraft Foods, Citibank, Denny's, The Disney Channel, Fox Cable, El Pollo Loco, H&R Block, mike's hard lemonade, Target, WellPoint and both of Mexico's largest banks. Carl is also CEO of The Neighborhood LLC, a New York based firm specializing in multicultural marketing and education for the pharmaceutical and health care industries.
Carl has spoken on:
- Beyond language: Marketing to Cultural Identity
- Best Practices in Hispanic Marketing
- Multicultural America and the Future of Advertising
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Robert "Bob" McNeil, Jr. <http://arc.capturagroup.com/ct/4193598:1879673270:m:1:184218747:1C4F273FAB0AFA48076A9CEB5895054B> , President and CEO IMAGES USA Bob is the founder and president of IMAGES USA, a full-service multicultural marketing communications firm based in Atlanta. With humble beginnings in his Georgia Tech dorm room in 1989, Bob has grown IMAGES into a thriving business enterprise employing more than 40 professionals with a client list spanning a variety of industries including automotive, pharmaceuticals, telecommunications, tourism and government.
Speaking Topics:
- Tips for Effective Branding
- Using Text Messaging to Reach, Educate and Influence the Ethnic & Multicultural Markets
- Effectively Reaching and Influencing the Multicultural Markets
- Marketing and Advertising Social Awareness Campaigns to Multicultural Markets
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David Morse <http://arc.capturagroup.com/ct/4193599:1879673270:m:1:184218747:1C4F273FAB0AFA48076A9CEB5895054B> , President and CEO New American Dimensions, Inc.
Prior to founding the multicultural market research company New American Dimensions in 2003, Mr. Morse was President of Cultural Access Group (CAG), where he grew it into one of the nation's largest ethnic research firms. He is a frequent speaker on U.S. multicultural markets, and is known for having worked with some of the most successful companies in America in developing innovative and profitable ethnic marketing strategies.
His speaking topics include:
- Hispanic Marketing 101
- Hispanic Youth Marketing
- Marketing to GLBT consumers
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Jo Muse <http://arc.capturagroup.com/ct/4193600:1879673270:m:1:184218747:1C4F273FAB0AFA48076A9CEB5895054B> , Chairman and Chief Executive Officer Muse Communications, Inc.
"Multiculturalism calls for a transformation that will impact the $600-billion global commerce market forever." - Jo Muse. Known as one of advertising's most imaginative and progressive leaders, Jo Muse, founder of Muse Communications, has led the first and only multicultural ad agency in the U.S. to national prominence. Today, his company continues as one of the leading agencies that addresses diverse market segments, including African Americans, Hispanics, Asians and Pacific Islanders and the GLBT community. During the last 20 years, Muse has produced award-winning work for such world-class clients as American Honda Motor Corporation, NIKE, MGM Mirage, Wells Fargo, Sempra Energy, the U.S. Army and the White House.
Sample Speech Topics:
- Increase Your Multicultural Intelligence
- Understanding Cultural Differences, Values, Norms, Customs and Needs in Creative Work for Multicultural Audiences
- The Death of General Market Advertising
- The Seven Senses of Multicultural Marketing
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Stephen Palacios <http://arc.capturagroup.com/ct/4193601:1879673270:m:1:184218747:1C4F273FAB0AFA48076A9CEB5895054B> , Executive VP Cheskin Added Value Stephen Palacios is an executive vice president with the innovation consulting firm, Cheskin Added Value. As the head of Cheskin's New York office and leader of the company's Hispanic practice, Palacios directs strategy on client engagements relating to new market assessment, product innovation, communication strategy and overall program effectiveness. Palacios joined Cheskin with 14 years of business development and consulting experience, in the U.S. Hispanic market, Retail, Consumer Goods and Financial Services sectors.
Speech topics:
- Future Direction of the U.S. Hispanic Market: The Evolving Marketing Paradigm
- Under-Recognized Multicultural Market Niches for Financial Services
- Segmenting Multi-Markets - Making Distinctions Between Acculturated vs.
Assimilated Prospects and Customers for Financial Service
- Hispanic Teens - Finding Opportunity Between Two Worlds
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Yuri Radzievsky <http://arc.capturagroup.com/ct/4193602:1879673270:m:1:184218747:1C4F273FAB0AFA48076A9CEB5895054B> , CEO GlobalWorks Yuri Radzievsky has been recognized as a trailblazer in multicultural marketing, advertising and branding for more than three decades. Three different agencies he co-founded have created, adapted and recast advertising in over 80 languages, for 100 countries, including the U.S. GlobalWorks, his current agency, pioneered the Internet-driven discipline of global brand management. The innovation streamlines the way brands create, share and distribute digital brand content across multiple languages, cultures and technological platforms, around the world. He has focused the past few years on the globalization of brands on the Web, among them Avaya, with customers in more than 120 countries.
Speech Topics:
- Multicultural: The New Definition of Mainstream
- Winning Multicultural Strategies: Honor Differences, Celebrate Similarities
- Cablevision: Translating Multicultural Success into Mainstream Victory
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Jorge E. Reynardus <http://arc.capturagroup.com/ct/4193603:1879673270:m:1:184218747:1C4F273FAB0AFA48076A9CEB5895054B> , Co-founder / President Reynardus & Moya Advertising Jorge E. Reynardus is Co-founder of Reynardus & Moya. He has worked in the Hispanic Advertising industry for 18 years. Jorge has helped break barriers in Hispanic marketing and advertising for clients such as Pathmark Supermarkets, LaSalle Bank, Schering-Plough (Claritin), and ITT Tech, to name a few.
Speaking topics include:
- Avoiding the usual pitfalls when targeting the Hispanic market.
- Today's Hispanic market: What you must know to succeed.
- Hispanic market nuances of today: From choosing a celebrity, considering bi-lingual packaging and the best practices in direct response.
- The Hispanic Market: Implications and Integration.
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Sheila Robinson <http://arc.capturagroup.com/ct/4193604:1879673270:m:1:184218747:1C4F273FAB0AFA48076A9CEB5895054B> , Founder and Publisher Career Network Magazine and Diversity WomanTM Magazine Sheila is recognized as a leader in her industry and is committed to creating editorial and networking opportunities to support her readers achieve their career dreams and life goals. A 20-year veteran of corporate America, she was previously the North America Marketing Director of DuPont's $7 billion global textiles division, and was responsible for all Marketing Communications and Public Relations functions for the apparel business, including advertising, media relations, crisis management, retail promotions and trend presentations.
Sheila's presentation topics include:
- Lead by Example: An Insider's Look at How to Successfully Lead in Corporate America and Entrepreneurship
- Networking
- Diversity in the Workplace
- Entrepreneurship
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Terry Simmons <http://arc.capturagroup.com/ct/4193605:1879673270:m:1:184218747:1C4F273FAB0AFA48076A9CEB5895054B> , CEO and Managing Partner Simmons Associates, Inc.
Terry Simmons is Chief Executive Officer and Managing Partner of Simmons Associates, Inc., internationally known Human Resources consulting firm specializing in Diversity and Inclusion headquartered in New Hope, PA. Mr. Simmons has made a series of innovative contributions to the field of Diversity and advanced the-state-of-the-art by developing VectorsTM, Wall AnalysisTM, Diversity 360TM and many other concepts.
Mr. Simmons' available speaking topics include:
- Executive Commitment To Diversity
- VectorsTM - Moving Managers from Neutral to Proactive at PepsiCo
- Measurable Diversity Results From Line Management: The Story Of McNeil Consumer Healthcare
- The Evolution of Diversity: 25 Years & What's Next
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Laura Sonderup <http://arc.capturagroup.com/ct/4193607:1879673270:m:1:184218747:1C4F273FAB0AFA48076A9CEB5895054B> , Director Hispanidad Laura Sonderup is the Director of Hispanidad, a full-service advertising agency headquartered in Denver, Colorado. As Director, she determines optimal communication strategies and manages the development and execution of marketing messages targeting domestic Hispanic consumers. In addition, Laura coaches a number of regional and national organizations in cultural competency curriculums, including the Colorado State Patrol; Colorado Department of Transportation; National Highway Traffic Safety Administration; and the U.S. Army National Guard.
Speaking Topics:
- "Wagering on a Winning Campaign: A Case Study on Successful Hispanic Direct Response Marketing" (case study)
- "Español o inglés? Understanding Language Preferences in the Hispanic Market"
- "Developing Brands that Resonate with Hispanics" (case study)
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Luke Visconti <http://arc.capturagroup.com/ct/4193608:1879673270:m:1:184218747:1C4F273FAB0AFA48076A9CEB5895054B> , Partner and Cofounder DiversityInc Luke Visconti is a partner and cofounder of DiversityInc Media LLC. He directs all editorial operations of the magazine, which has an audited circulation of more than 170,000, and the web site, which reaches more than 800,000 unique visitors monthly. He also oversees marketing and circulation. Mr. Visconti developed and directs the methodology for The DiversityInc Top 50 Companies for Diversity®. His blog, "Ask the White Guy," is a top draw on DiversityInc.com. He is a frequent senior-level lecturer on the business benefits of diversity to corporations, business groups and nonprofit organizations.
Luke's speaking topics include:
- Business Case for Diversity
- Diversity & the Bottom-line
- Diversity Return on Investment
- The Cost of Being Homogenous
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Lisa Skriloff <http://arc.capturagroup.com/ct/4193606:1879673270:m:1:184218747:1C4F273FAB0AFA48076A9CEB5895054B> , President Multicultural Marketing Resources, Inc.
Lisa Skriloff is the founder and president of Multicultural Marketing Resources, Inc. (MMR), established in 1994, a public relations and marketing firm representing the leading experts in marketing to Hispanics, Asian Americans, African Americans, women business owners and other ethnic and lifestyle groups. Her company publishes Multicultural Marketing News; a multicultural e-newsletter; an annual directory, The Source Book of Multicultural Experts and Multicultural Travel News. The Multicultural Marketing Resources Library, located in MMR's offices, serves as a resource center for professionals in the industry. Multicultural Speakers Showcase is the newest MMR launch.
Speaking Topics:
Multicultural Marketing Panel
Meet 3-5 top experts in a panel moderated by Lisa Skriloff. Panelists will cover the following segments (choose 3-5):
-African American
-Asian American
-Hispanic
-Gay/Lesbian
-Russian Polish
-People With Disabilities
-Women Business Owners
Panel can appear as part of a conference or on site at a corporation.
Diversity Day At Your Company
We can assist in providing one speaker or a full day of speakers and presentations.
If you are seeking a speaker or are interested in being featured in our Speakers Showcase, please fill out the below and send to Lisa@multicultural.com <mailto:Lisa@multicultural.com> or call 212-242-3351.
___ YES! I am interested in finding an expert multicultural and/or diversity speaker for a program.
Date of Conference/Seminar:
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Organization Name:
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Description of Needs:
___YES! I would like to be considered to be a speaker in MMR's Speakers Showcase. Please send me information and rates.
Name:
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About This Newsletter
MMRNews, a multicultural e-newsletter, published by Multicultural Marketing Resources, Inc. (MMR), is distributed by email free of charge to two audiences: journalists and multicultural marketing industry professionals.
Multicultural Marketing Resources, Inc.
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October 2009 
WayOfTheSpirit
Access: Public
"AHAA's 2009 Media & Account Management Conference," March 31 - April 2, Las Vegas
16th Annual New York African Film Festival Presents "Africa in Transition"
New York University Offers Multicultural Marketing Class, May 15-16
